Start with a clear profile
Use a recognisable photo, a short bio, your neighbourhood, current opening details and a useful menu or directions link. Story highlights can answer common questions about flavours and location. A customer should understand your offer within seconds.
Film your yoghurt in action
Short clips of swirls, toppings and new flavours make your product easier to imagine. Film in natural light with a clear background and keep text legible on mobile. Only feature customers if they agree.
Be part of your neighbourhood
Use accurate location tags and mention nearby landmarks or confirmed community activities where relevant. Local posts should help customers find you, not simply collect views from people who live too far away.
Give every post a next step
Invite people to discover the weekly flavour, visit the menu, share a topping suggestion or ask about a catering option. Match each call to action to the content rather than repeating 'buy now' everywhere.
Measure what helps the store
Review profile visits, saves, enquiry messages and directions clicks over several weeks. Compare different types of posts and spend more time on content that is both sustainable for your team and useful to customers.